TOASTEROID – Research, Design and Marketing

Go to Market Strategy and Brand Campaign for a unique Vanity product with a Smart phone Interface

The story from Research to Customer Segmentation to Brand Campaign

TOASTEROID

Defining the value prop of a vanity product, for different customer segments

The Toasteroid was a unique smart product, that required an Off-the-Wall approach, to identify both B2C and B2B segments and Research their drives and blocks. This approach was critical in designing the App and the Brand Campaign for each segment.

Starting with working mothers in the Prestige and Premium segments, various go to Market Strategies were explored.

An App that delights, is aligned to customer goals and motivations, and reflects a deep understanding customer segments

A Brand Campaign for the Toasteroid, aimed at High Profile Working Mothers

Business Pivot Strategy & Execution : An Eldercare brand reinvents itself with an Innovative B2B pivot