Sonal
Srivastava
Design Thinking
Art Direction
Marketing Strategy
Business Strategy
Content Creation
Brand Integration
Visual Storytelling
Content Production
Campaign Design
I'm Sonal Srivastava
I am a Design & Innovation Leader & Ground-up Builder, with a specialization in Visual Communication, from the prestigious National Institute of Design (NID), Ahmedabad. (B.Des. + M.Des). A cross-disciplinary Design professional, I seamlessly integrate Design vision, Business strategy and Technology to create scalable and impactful outcomes.
With over 20+ years of experience, I’ve worked at major global organisations and startups. From building their hero products to crafting campaigns, and interactive experiences, I’ve led design led growth initiatives and impactful creative solutions for various customer segments.
Featured Work
Solving sticky Business problems, with a Customer Centric approach and a strong Creative Vision
BYJU’s Xcel – Led the Project as Creative Head (AVP, BYJU’s )
Breaking the Mould : A Strategy led by Data informed Thinking + Tech Innovation = Happy Customers = Growth
BYJU’s Xcel – Led the Project as Creative Head (AVP, BYJU’s )
Breaking the Mould : A Strategy led by Data informed Thinking + Tech Innovation = Happy Customers = Growth
Anvayaa Nishchint – Led the pivot as head Innovation & Partnerships
Business Pivot Strategy & Execution : An Eldercare brand reinvents itself with an Innovative B2B pivot
Anvayaa Nishchint – Led the pivot as head Innovation & Partnerships
Business Pivot Strategy & Execution : An Eldercare brand reinvents itself with an Innovative B2B pivot
TOASTEROID – Research, Design and Marketing
Go to Market Strategy and Brand Campaign for a unique Vanity product with a Smart phone Interface
TOASTEROID – Research, Design and Marketing
Go to Market Strategy and Brand Campaign for a unique Vanity product with a Smart phone Interface
Building
Hero Products
Since 2000