Anvayaa Nishchint
An Innovative B2B pivot that rested on the discovery of a Unique Unmet need of Corporates
Anvayaa is an established Eldercare startup. It was facing headwinds given the slow growth in their traditional B2C services business, despite being Digital first.
I was brought in as Head Innovation & Partnership, to help them execute a B2B pivot, that was attempted over the past 3 years, but had not found any takers. This had included competing with other B2B Healthcare providers, who served Corporates.
An unmet customer need + data informed insight = New Business opportunity
Insights based on Employee Retention and Benefits policy
Anvayaa Nishchint B2B Service Offerings
Tying Employee Retention and NPS to unmet needs of Employees, was the premise of a meaningful B2B pivot
Anvayaa Nishchint in Steady Flight mode
