The story of Business Case to Outcomes
BYJU'S Xcel
Redefining EdTech with Bold, Creative Innovation
Great value is unlocked when creative leaders align with business goals and work as a conduit at the intersection of Design, Technology and Product.
At BYJU’S Xcel, I transformed traditional learning with free LIVE Masterclasses for grades 4–10. The two-pronged approach combined inspiring life lessons from renowned achievers with a hands-on STEAM learning experience led by startup CEOs, brought to life through immersive visual storytelling.
Xcel Integration on BYJU'S Platform
BYJU'S Xcel Animatronics
Episodic Overview
Episodic Promo (Reasonable for concept script & Direction )
Visual storytelling to create a pull was incorporated for a wide range of audiences.
Design and Technology meets Storytelling (Responsible for end to end episodic content )
Visual storytelling to create a pull for a wide range of audience (a combination of Unreal Engine, Aximmetry & vMix)
The BYJU's Xcel Anthem (Responsible for concept lyrics and visualization )
Aligning with customer aspirations while being memorable
Post Episodic Collaterals
Visual storytelling to create a pull was incorporated for a wide range of audiences.
